Converting Agenda page

The CRM, AI & Lifecycle Strategies Leading Brands Are Using Right Now

Practical sessions from teams actively improving engagement, retention, personalisation and performance at scale.

09:10

PERSONALISATION PANEL

Scaling Personalisation Without Losing Authenticity

AI workflows • behavioural insights • lifecycle strategy

Accor • Sky • Expedia Group

09:40

AI KEYNOTE

Where AI Is Delivering Genuine CRM ROI

Automation • optimisation • customer journey acceleration

Ericsson

10:20

LOYALTY STRATEGY

Building Lifecycle Programmes That Improve Retention

Customer value • segmentation • triggered journeys

Virgin O2 • Ford • Brand-side leaders

11:00

OMNI-CHANNEL SESSION

Connecting Email, CRM, Loyalty And Digital Journeys

Channel orchestration • campaign performance • customer journeys

Senior email, CRM and digital marketing teams

$1

PANEL Q&A

Deliver Scalable, Authentic & Personalised Email Experiences

AI-driven personalisation, behavioural insights, lifecycle strategy and scalable engagement frameworks from Accor, Sky, Expedia Group and Compare the Market.

Accor • Sky • Expedia Group • Compare the Market

PANEL Q&A

Autonomous & Tech-Savvy Marketing Strategies

Explore AI-enabled inbox experiences, adaptive email strategies, CRM innovation and the next phase of customer engagement technology.

Expedia Group • University of Greenwich

PANEL Q&A

Driving Lasting Customer Loyalty & Retention

Retention, repeat purchase strategy, CRM intelligence and loyalty-building frameworks from Costa Coffee, Currys, FARFETCH and Honest Burgers.

Costa Coffee • Currys • FARFETCH • Honest Burgers

AI & Automation

Lifecycle CRM

Omni-channel Journeys

Hyper-Personalisation

Customer Loyalty

Data & Segmentation

Inbox Innovation

Email ROI & Measurement